Download e-book for kindle: Data Mining Techniques in CRM: Inside Customer Segmentation by Konstantinos K. Tsiptsis, Visit Amazon's Antonios

By Konstantinos K. Tsiptsis, Visit Amazon's Antonios Chorianopoulos Page, search results, Learn about Author Central, Antonios Chorianopoulos,

ISBN-10: 0470685816

ISBN-13: 9780470685815

ISBN-10: 0470685824

ISBN-13: 9780470685822

This is often an utilized instruction manual for the appliance of knowledge mining strategies within the CRM framework. It combines a technical and a enterprise point of view to hide the wishes of industrial clients who're trying to find a pragmatic consultant on information mining. It specializes in shopper Segmentation and offers guidance for the advance of actionable segmentation schemes. through the use of non-technical language it publications readers via all of the levels of the knowledge mining strategy.

Content:
Chapter 1 facts Mining in CRM (pages 1–15):
Chapter 2 an outline of information Mining innovations (pages 17–64):
Chapter three information Mining concepts for Segmentation (pages 65–132):
Chapter four The Mining facts Mart (pages 133–187):
Chapter five patron Segmentation (pages 189–224):
Chapter 6 Segmentation functions in Banking (pages 225–290):
Chapter 7 Segmentation functions in Telecommunications (pages 291–332):
Chapter eight Segmentation for shops (pages 333–348):

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Additional resources for Data Mining Techniques in CRM: Inside Customer Segmentation

Sample text

They form a group of their own, characterized by average voice and SMS usage. 6 The modeling dataset for a clustering model. 10 Scatterplot of voice and SMS usage. rest by having increased SMS usage and low voice usage. ’’ Although quite naive, the above example outlines the basic concepts of clustering. Clustering solutions are based on analyzing similarities among records. 11 43 Graphical representation of clustering. records with similar input data patterns, hence similar behavioral profiles, to the same cluster.

Field screening models are usually used in the data preparation phase of a data mining project in order to perform the following tasks: • Evaluate the quality of potential predictors. They incorporate specific criteria to identify inadequate predictors: for instance, predictors with an extensive percentage of missing (null) values, continuous predictors which are constant or have little variation, categorical predictors with too many categories or with almost all records falling in a single category.

It is a distance-based clustering technique and, unlike the hierarchical algorithm, it does not need to calculate the distances between all pairs of records. The number of clusters to be formed is predetermined and specified by the user in advance. Usually a number of different solutions should be tried and evaluated before approving the most appropriate. It is best for handling continuous clustering fields. • TwoStep cluster: As its name implies, this scalable and efficient clustering model, included in IBM™ SPSS™ Modeler (formerly Clementine), processes records in two steps.

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Data Mining Techniques in CRM: Inside Customer Segmentation by Konstantinos K. Tsiptsis, Visit Amazon's Antonios Chorianopoulos Page, search results, Learn about Author Central, Antonios Chorianopoulos,


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